Our team of three developed the business idea for the GiftPay app, from scratch to a final pitching video aimed at attracting potential users. The challenge was identifying a relevant problem we were passionate about, with market potential, and providing effective solutions.
How might we help users easily manage their gift cards to avoid lost balances and missed expirations?
It is estimated that the global gift card market will grow to $2.3 trillion by 2030, with a CAGR of 12.5% from 2023 to 2030, according to Researchandmarkets.com. With the growing number and variety of gift cards, users struggle to manage them effectively, often leading to lost balances and missed expiration dates.
A comprehensive app that seamlessly organizes and tracks both physical and digital gift cards, functioning as an e-wallet specifically for gift cards. It offers three main features tailored to the needs of gift card owners: organizing, managing, and trading gift cards
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Scan to add gift cards and centralize them in one place
Track gift card balances for effective management
Buy desirable or sell unused gift cards within the community
Cabin font, known for its rounded shapes, aligns perfectly with the brand 's lively personality. Red was chosen as the primary color to evoke a sense of gifts and celebration.
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The logo consists of two interconnected rectangles representing gift cards. This design symbolizes the idea of bringing all gift cards together within the app, creating a unified platform for managing them efficiently.
A professional and elegant landing page designed to showcase the features of GiftPay, with the goal of encouraging users to download the app.
Scroll down to view the entire landing page below👇
